Tuesday, April 18, 2006

The Market Driven Life

Coming home from church on Good Friday, Cindy and I were listening to “This American Life” on the Public Radio station. The show included a segment about a man who, reflecting on the startling statistic that 30% of Americans claim either ‘no religious preference’ or are dissatisfied with their previous affiliation. He wondered what it might be like if one were to devise a religion totally based on market research. So he proceeded to hire a research firm and conducted a focus group with some 35 people.

The group was first asked to describe what they believe. This was apparently a tough assignment, because they spent the better part of 45 minutes complaining about what is wrong with current religions. After considerable prodding they managed to come to a consensus that Nature sounds and relaxing colors, and aroma therapy were ‘spiritual’. One should strive not to hurt anyone and be Good. That’s it - the entire spectrum of the market-driven religion.

This led the commentator to speculate that the ideal Market-Driven Religion could replace the traditional church building with a spa-like setting in which one could retreat to an individualized spirituality pod – complete with customizable sounds and smells Clergy would be replaced by spiritual attendants (“Want lavender with your meditation?”), and the overall atmosphere would be “Peaceful”. If indeed this is the wave of the future, we Christians are ‘most to be pitied’ (I Cor. 15:19), hoping as we do in the resurrection of Christ, who died for our sins (such a retro concept).

It does, however, raise some interesting possibilities for those churches who chose to stay with ECUSA after the General Apostasy Convention in June. Why not just jettison the entire outmoded superstructure of traditional Christian Theology and upgrade to a user-friendly “Spirituality Center” franchise? Gone would be all those troublesome conflicts over doctrine, adherence to rigid belief systems and guilt-producing appeals for money. Instead a simple one-time membership fee and various convenient User Plans could cover costs with a swift swipe of the Debit or Credit card. Sexuality and other lifestyle issues would be purely preference driven and no one would feel the need to condemn another. A perfect solution to all the bickering and negativity!

Well...I don't know about you, but I'm not ready to embrace that content-free designer spirituality! We have such excellent fathers and mothers in Francis and Clare, Scholastica and Benedict! Let us hold fast to the historic faith once delivered, and powerfully modeled by our forebears. And let us love one another, that the whole world might know we are Christ's disciples and that Jesus is Lord, to the Glory of the Father! Amen.

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